Internationalization and Specialization: LVSUN® Successfully Registers Its International Trademark

Word recently came from LVSUN's general manager that the “LVSUN®” international trademark has been successfully registered. This marks an important step for LVSUN in strengthening the protection of its intangible assets, expanding its international influence, and accelerating its internationalization. At the same time, registering the “LVSUN®” brand—a gold-lettered signboard—overseas will surely play a positive role in protecting the company's intellectual property rights in the future.

LVSUN international trademark certificate

On the international-brand front, LVSUN is exploring a new path for exporting digital components, accelerating its famous-brand strategy and the cultivation and development of independent brands. Working hand in hand with partners on its own brands, LVSUN has sustained strong export growth momentum. Its products are sold to more than 80 countries, including the United States, Britain, France, Japan, and Germany.

On high-end products, while improving traditional processes, LVSUN insists on original design as well as technology development and application. In just a few years, it has amassed dozens of well-balanced product patents. Among these, its cumulative total of domestic and foreign technology patents exceeds 50; in 2007, a universal laptop-computer adapter won the “International Electronic Product Innovation Design Award” and received numerous product certifications, including CE, FCC, CB, EK, CCC, SAA, ETL, and UL. LVSUN focuses on scientific and technological innovation, builds international brand competitiveness around core technology, and creates high-performance, differentiated products.

On professional service, LVSUN operates with a professional-service philosophy. By optimizing its service management processes, strengthening back-end support, and establishing systems for evaluating service capability and service performance, LVSUN has achieved precise, professional service and management—delivering high-quality service to its customers and consumers.

First, the graphic identity and its meaning in English:

Second, the mark's standard color: China red, which represents enthusiasm, boldness, and vitality, and is the color most representative of the Chinese spirit. As a joyful symbol of good fortune, red enhances the affinity of the corporate image and gives people a powerful visual impact.

Third, the logo's fonts: vigorous and dignified in their combination of Chinese and English letters, symbolizing LVSUN's steadfast, people-centered character and its spirit of innovation.